DISQUS

The Really Mobile Project: Three and BT launch ‘Terminate the Rate’

  • squawkBOX · 7 months ago
    I'd argue that its a ploy to really increase the cost to the end user. The mobile networks in the UK have been suffering from falling ARPU or ARPC (average revenue per user/customer) and at the moment you can get unlimited SMS, same network calls and data for around £20-£25 depending on which network. Even with that, you get a good number of cross network minutes, so this £35 is simply IMHO a way to extract more revenue from each customer.
  • SteveRowlands · 7 months ago
    So, let me get this right.... They eventually 'terminate the rate', Three then says thanks to all it's customers by cutting their charges / gives all the shareholders a nice dividend next year*.

    *Delete as appropriate
  • DanLane · 7 months ago
    Actually I'd imagine most people using Three are on cheap tariffs so Three would be hoping that by being able to offer unlimited everything for £35/month they'll get more customers on higher tariffs for essentially the same running cost. The end result is that some customers will actually pay more but get much better value for money and some customers will save money, either way Three wins and Kevin Russell (who you'll see interviewed about this in a special show tomorrow) will probably get a nice bonus.