DISQUS

The Really Mobile Project: Mobile Networks and Engagement on Twitter

  • David Carrington · 7 months ago
    T-Mobile did have @TMobileSharing. Not sure if that's official or not - last tweeted in November.

    You forgot to mention how @o2ukofficial reads TRMP! Hi O2! (http://twitter.com/o2ukofficial/status/1763668505)
  • Ricky Chotai · 7 months ago
    http://twitter.com/o2/status/1763668505
    O2 has since changed its name but yes you are correct TRMP is read by o2!
  • Ben Smith · 7 months ago
    *Waving* Hello O2 people! Nice Dome :-)
  • DominicTravers · 7 months ago
    @TMobileSharing was started in an official capacity by PR agency NixonMcInnes to coincide with the launch of the G1. As far as I can see T Mobile were not really taken with the idea of listening to customers hence the lack of activity. Judging by my experience as a TMo customer, and by many posts I have read on a variety of mobile sites they are unlikely to give a toss about their customers in the near future.
  • Ricky Chotai · 7 months ago
    Agree with you there as T-Mobile Customer My self!
  • HelloJP · 7 months ago
    Dome? Whyiaughta....

    There's TMobile_UK on Twitter, but they're unofficial.
  • vikkichowney · 7 months ago
    Disappointing to see that Vodafone didn't follow through with a potential customer that made the effort to get involved in one of its campaaigns.

    It's even more surprising that they didn't respond to a negative piece of feedback on Twitter, as I'd say Vodafone probably has the largest presence there out of of all the operators.

    While compiling a piece on UK brands on Twitter back in Jan, I couldn't find Orange or T-Mobile either. I'm amazed they STILL haven't caught on.
  • James Whatley · 7 months ago
    You got a link? Would be good for reference.

    Maybe see how far we can get into 2009 before they catch on.
  • vikkichowney · 7 months ago
  • Benedikt Hanswille · 7 months ago
    This is a typical problem when companies soundly start engaging in one part of their campaign with consumers via social media but the organisation as a whole is not ready to do it.

    Seth Godin has written about it in his book Meatball Sundae, where he compared the old company as a meatball and the new marketing initiative as Sundae. They do not fit together at all and in the end frustrate the user as in the given example. If you want to do it you have to do it completely with every aspect of your organisation.
  • James Whatley · 7 months ago
    I'm not sure that's entirely correct Benedikt.

    Yes, you need to have full understanding across the company. I agree with that much.

    But to have social media as part of every aspect of your organisation?
    It works for some, but not for all.

    The answer to ANY company wanting to know if they should invest in social media is always, ALWAYS:

    "It depends."

    Cheers,

    J